Paul's Boutique is celebrating its 10 year anniversary this upcoming weekend. We caught up with owner Paul de Jong to see how he survived:
When exactly did you start Paul's Boutique BMX hardware store?
April 1st 1995 we started Paul's Boutique, Lambert van Stekelenborg (LAGEJA) and I teamed up and started a 100% PURE BMX shop, I bought him out in 2000.
What made you decide to start a BMX shop?
My shitty work as a salesmanager for roofing materials made it easy to quit my job and we couldn't buy anything in the Netherlands BMX wise so we started to import everything by ourselves and tried to sell it to the 100 riders that were left in the mid 90's.