Dig BMX Mag Announces Bi-monthly Release Schedule For 06

Dec 05, 2005

Written by Bart de Jong

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After completing two years under a 9 issue per year cycle, Dig BMX Magazine has recently announced plans to move into a bi-monthly production schedule for 2006. Some might say this is a bad thing, but we see it as a very good thing for all parties involved. Wanna know why? Keep reading. For the readers, this means stronger, exclusive writing and photography, detailed and in-depth coverage of riders and original artwork that isn't restricted by release dates and what everyone else is doing. The shift also affords us improved production for each issue, with full-color presentation, added pages of content, new departments and more. In the simplest terms, we spend more time perfecting each issue for our readers. That's good, right?

For our advertisers, this means greater exposure time on the shelves, increased pass-along readership, a manageable buying schedule and better positioning in a magazine where readers are interested in seeing the ads as well as the editorial. Simply put, you get more bang for your buck.

For our staff, this means more time to develop the most creative and singularly unique approach to every story, interview and spread that goes into Dig. OK, so that's something for our readers, too. Plus, fewer issues per year means that we get to pay more attention to simple little projects like web updates, and maybe just maybe, a Dig BMX video somewhere down the line.....

WHAT'S COMING UP?
We're finishing up the year with a small milestone in the history of Dig BMX Magazine: issue 50. Issue 50 will feature all sorts of good things that we're not ready to go into yet. As much as we want to celebrate the fact that we reached issue 50, we also wanna move forward with covering as much unique BMX riding as we can cram in there. So you'll get a little bit of both in issue 50, and that's all I'm going to say about it right now.

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