UNIT APPOINTS USA SALES DIRECTOR

May 22, 2010

Written by Bart de Jong

Read 4193 times

Unit Clothing is proud to announce the appointment of Tony Dandrea as its USA Sales Director. Dandrea brings with him more than ten years sales and marketing experience in the action sports clothing industry. Having worked with brands such as Von Zipper, FMF Apparel and Sector 9, Dandrea will be an asset to Unit’s expanding USA division. “I am stoked to the full to be on the Unit team,” says Dandrea. “The Unit story and its founders, Paul and Ian, are true to the roots of Moto and BMX. I will be on a mission to bring the Unit story from Australia across the pond to the US

action sports consumer and to the retailer alike.”

Unit Founder and Director Paul Everest says Unit’s long term objective has always been success in the USA and this role was crucial to achieving that goal. “We are confident we have made a great decision in hiring Tony,” says Everest. “His drive and expertise in two-wheeled action sports is rare and will be invaluable to Unit as we continue to expand in the amazing USA market. There’s always been a great energy between Americans and Aussies and we look forward to employing more Americans. “Stay tuned for a strong contingent of US athletes to be joining the Unit team in the near future.”

According to Tony, the American market will be blown away by Unit’s arrival. “Everything that Unit does, from the threads to the outside-the-lines marketing, will be a fresh breath of air to the two-wheeled action sports category. We have some mind blowing ideas for this brand in the USA and I am ready to get my fingernails dirty!”