While living in Japan, Michael realized his dream of working in the bicycle industry when he took a job with Japan Cycle Press magazine as a translator, editor and art director. He later joined the editorial staff at Bicycle Retailer and Industry News where he worked for 11 years.
After leaving the magazine, Michael managed a retail bicycle shop, earned a Bachelor of Science Degree in Industrial Design, worked as an industrial designer for Nova Lighting and launched a graphic design and retro number plate company called Forty Four 16 Design.
“Our brands have huge growth potential and Michael’s industry experience as a reporter and editor combined with his interests in cycling, bikes and design fit perfectly with VSI and our long-term goals for the company,” said Toby Henderson, VSI’s vice president.
Besides a degree in industrial design, Michael has a Bachelor’s of Fine Arts Degree; rides and occasionally races road, cross country, BMX and cyclocross and collects vintage BMX bikes.
As marketing manager, Michael will use his editorial, design and promotional experience, as well his many industry contacts to boost the visibility of VSI’s seven BMX and mountain bike brands.
VSI Products, Inc., the parent company of Intense, Sinz, THE, Speed, Vigor, ITS, EYE and AVE hired bicycle industry veteran Michael Gamstetter as its new marketing manager. He will be responsible for the creation of ad campaigns, ad placement, web content, management of all sales and marketing collateral as well as sponsorship and event management. “Michael has a long history in BMX and more than 20 years experience in the bicycle industry and with that he brings a wealth of knowledge to VSI. He’s going to be a great addition to the team,” said Chris Smith, VSI’s chief operating officer. An avid cyclist with a broad range of interests and abilities, Michael began riding bikes at the age of 3-years-old and never stopped. Since discovering BMX racing in the late-1970s he has continuously been involved in cycling in one way or another—as racer, mechanic, retailer, advocate and journalist.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.