The creation of BRG will once again test Christophe, but he is ready for the challenge. Christophe has used his keen eye for quality BMX products in his distribution chain and is now using the same while designing and manufacturing products to be sold under BRG.
Pete Dylewski has been running Double A Marketing for the past 13 years working with the world’s top BMX Pro Riders and the best companies in BMX. The past 5 years have been spent focusing on today’s top BMX Race brands. Logging more air miles and BMX track time than most current BMX Pros, Pete put his efforts in relationships with the BMX community and on site opportunities to raise brand awareness and have the right riders use the right products. Pete also works with National and International Race Associations and is the host of the Freecaser.tv Live BMX race events for the UCI Supercross and World Championship race series. Pete will be using the same effective marketing, research and promotion skills he has over the past 15 years in BMX to build brand awareness to the lines of BRG.
BRG will be the parent company to five BMX companies. The Companies are:
-Insight BMX – BMX Plates, Seats, Pads, & Numbers- insightBMX.com
-ELEVN Racing – Forks, Handlebars, CNC Parts - elevnracing.com
-Excess BMX – Wheel Sets & Hubs, KingStar - BMX Components – Kingstarcomp.com
-Elevate BMX - Frame company.
Each company will deliver the highest quality of products to fit a current void in BMX racing, as well as continue to develop and design proprietary items to advance the technology of the current state of BMX race components.
BRG also has a behind the scenes group of employees who are an extraordinary team of experienced professionals who have all excelled in the BMX Race industry for many years. As a group, they will provide the best products and services in BMX Racing. BRG will be headquartered in Los Angeles, CA and will serve BMX industry on an International level. Products will be offered exclusively for the launch at J & R Bicycles at the NBL Grands and Rider’s Pro Shop at the ABA Reno National. Interested dealers please contact us at the e-mail below.
Contact Info/Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
In early July 2010, while most of the country was celebrating the July 4th holiday, a group of dedicated BMXers were celebrating the formation of a new company to service the world’s BMX community. BRG – BMX Racing Group was created and has brought together some of the finest people the BMX Industry has to offer. The 2 main partners in the Group are: Christophe Leveque, one of the most historic BMX racers to have ever graced a BMX Bike and Pete Dylewski, one of the most experienced and successful marketing professionals in BMX. After retiring from competitive BMX racing, Christophe Leveque started US Pro Bikes, a French BMX Distribution Company, and over the past 6 years has become the largest importer of BMX racing products into France. Christophe used the same determination that he did while he was a Pro Racer to take his company to the top.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.