Interbike's week-long trade event began with buyers and media testing the latest in road, downhill, cross-country, all-mountain, electric, and commuter-style bikes and accessory categories at Interbike's Outdoor Demo, held Sept. 20-21 in Bootleg Canyon, Boulder City, Nev. Once in the Sands Expo and Convention Center for the indoor portion of the show, more than 24,000 exhibitors and attendees filled the hall, a three percent increase compared to Interbike 2009. Preliminary attendance figures show the number of unique stores represented remained the same at slightly more than 4,000 and the total number of buyers remained the same at more than 11,300.
International buyer
attendance was 1,872, a 44 percent increase compared to last year, representing 67 countries outside of the United States, compared to 64 in 2009. Strong growth from all international buying sectors was represented. In particular, a rise in attendees from Latin America suggests that these markets are becoming increasingly interested in cycling products. Other notable events and features to this year's show were the return of the "Bicycle Retailer and Industry News" Top 100 Dealer Awards and Reception, the S&M Bikes BMX Rail Jam, an eBike specific demo track, the addition of the Women's Product Showcase Lounge presented by Outdoor Industry Women's Coalition (OIWC), Interbike Networking Lounge presented by Raleigh USA, the Interbike New Product Lounge and Urban Lounge presented by Globe Bicycles where the "Ready to Ride" fashion show was held.
To view video coverage of the many features, events and products debuted at the show, please visit www.Interbike.tv.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.