crazy and try to do everything myself. The collective effort prevents creative block. Who do you like to work with when you need pictures for a new ad?
Christie: Josh Vaughan is cool. Mark Losey, Corey Martinez, George Marshall and anyone else who has a great shot. Mat Hoffman always comes through with some crazy and amazing photos.
Do you follow other brands in other industries to see what's hot at the moment? Christie: It's a fine line. It is good to check out everyone else but you have to be true to the originality of the brand itself. Otherwise everything starts to look the same.
How much of an influence do the team riders have on the creative side of Hoffman Bikes?
Christie: The team is HB's identity. They are the ones going all out and living BMX. It makes my job much easier when they tell me what's up.
In what ways is Hoffman Bikes taking care of the social media? Christie: Any news can be posted by anyone at anytime and everyone at HB is on it.
Things have changed drastically when it comes to your job the last 10 years. Do you find it hard to keep up sometimes?
Christie: To keep up, I do the jobs I am good at and pass other projects to the gurus. We have some amazing artists & designers all working together to make it happen.
Whose style do you admire in the graphics world? Christie: Charles & Ray Eames, Alexander Calder, Paul Rand, Joseph Albers, Andy Warhol, Jamie Reid, Florence Knoll, Bridget Riley, Fredric Teschner, Shepard Fairey, Bansky, Kyoshi Awazuh, Alan Fletcher, Hans Neuburg, House Industries, TCH Design Studio / Access, Ed Templeton, Mark Mothersbough, Alex Kopps, Mark Ward, Sara Blake... there are so many.
What is something that you created for Hoffman Bikes that you're most proud of? Christie: I am most proud of the 2011 product year and he way the things have been coming out recently.
In the past, a lot of people who worked at Hoffman Bikes were colourblind. What's the current situation?
Christie: Actually, I think that is discrimination so we aren't quite sure.
Any shout outs/thank you's?
Christie: Thanks to all these awesome people; (My husband) Mark Owen, (daughter) Ever, Mat Hoffma
n, Steve Swope, Jeremie Infelise, Seth Kimbrough, Shane Weston & the entire HB team & crew past & present, April Tippens, Leif Valin, Nick Stout, Brian Tunney, Alan Valek, Daniel Dunphy, Dylan Bradway, Leigh Ramsdell, John Vineyard, Stu Dawkins, Elwood Ruffle, Fat BMX, everyone at Sidewall Distribution & my P.G. crew. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.