So we’ve come together to redress the balance by returning to our DIY roots and creating a magazine that is made as one and as a passionate collective. The Albion is an independent magazine that is unbiased and uncensored, a magazine owned and produced by riders, a magazine with the integrity to deliver the cohesive and uncompromised objective vision of BMX that we wholeheartedly believe it deserves. The Albion exists to acknowledge and uphold the spirit that makes us ride bikes. Our aim is to get people thinking, to encourage people to appreciate the finer points of 20” culture and to explore what it really means to band together and build in the woods, to session a curb by yourself, or to stand at the top of a set of stairs and weigh up the odds before throwing yourself into the unknown. This magazine is a product of true BMX spirit and its purpose is to keep that spirit alive.
The ‘we’ mentioned in the opening paragraph is a group of individuals whose knowledge of BMX spans more than three decades:
George Marshall – One of the best photographers around at the moment, few could deny that.
Steve Bancroft – A rider and photographer whose proved his mettle after 10 years in the industry.
Tim March – A true BMX legend and inventor of the skid. Tim will be looking after the brands that support us.
Daniel Benson – A highly respected photographer and rider, who will be bringing this motley crew together.
The Albion will be available for free at local bike shops and selected stores nationwide. The magazine will be on the shelves on the 1st of every other month starting with our first issue on April Fools day. The size of the magazine will be a backpack friendly 200 x 265 with pagination of 148 including cover. Ads to Editorial will never exceed 40% - 60%.
It’s with the utmost pride and pleasure that we introduce ‘The Albion’, a brand new bi-monthly publication aimed at reinvigorating BMX media, reinstating the authority of the printed word and celebrating all that is great about bicycle motocross. Throughout the history of BMX, magazines have been responsible for documenting the spirit of riding. They’ve helped to unite a community that can often seem broad and disparate, they’ve brought us all closer together and inspired every one of us. We all have favourite photos and articles that remind us why we ride, photos and articles that motivate us to get up and travel, meet new people and progress both as riders and as people. The magazine that brought us together came from a humble beginning with pure intentions. As BMX has expanded that once respected magazine has strayed off course due to newfound corporate purpose, compromising our work and dedication for a publication that wasn’t our own.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.