At FATBMX we received a press release from Mark Pettersson on his new bike company called: Yoghurt.
It is with great pleasure that I would like to introduce our new bike company, Yoghurt. Our first production model will be the "Capital Athletics" complete bike.
The market this bike is aimed at: "Our goal was to create a pro bike that would appeal to smaller riders in the price range (shown below) with the option of the rider being able to progress and update parts as time goes by. But also keeping the most expensive parts on the supplied bike as "pro" as possible so that if they want to make changes, they could afford to do so easily.
Suggested retail price:
In the United Kingdom we project a retail price of approx. £289 GBP.
In Central Europe we hope the sugested retail price to be 399 Euros.
In Scandinavia the retail will be around 4495:- SEK
This bike will come in:
Lime Green and Chrome (Frame combo) with black parts
Pale Yellow and Chrome (Frame combo) with black parts
Our main offices are based in Stockholm, Sweden.
With our main distribution hub being based in Germany (for easier and cheaper shipping)
The model in the picture is a pre production and there are a few small details that will be changed for the final production model.
Who is Mark Pettersson ?
Mark has over 25 years of experience in the BMX world and has worked
inside the industry for many years in all aspects ranging from retail to distribution.For the past 6 years Mark has worked mostly in design and production forother cycle makers.
Contact :
Yogurt
Attn : Mark Pettersson
Strandvagen 11
11456 Stockholm
Sweden.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.