"For years now, our magazines and the dedicated people behind them have wanted to go further and truly achieve what we all know can be achieved. We were all held back, not by lack of love for our sports or lack of desire to create legit magazines and media that informs and inspires a generation, but lack of sheer business size. Our magazines ruled, but there was so much more potential. Now as a group we have the tools, the people, and business scale to go further, we now can fulfill what we have been striving for, for decades. Our heart and souls are poured into each issue of each magazine – now is the time to bring everything to the masses on a global scale." Editorial Director, Mark Noble
“Giving scale to this media business and investing in broadening its reach is a process that will lead to continued growth in the action sports sector both for consumers and industry alike. I’m pleased to welcome Alistair Ramsay and James Carter to the Group to compliment the talents already found within these businesses. Their input and expertise will help us continue to drive and deliver innovative media to our markets.” Managing Director, Darryl Newton
“In an increasingly competitive market place, this consolidation enables us to offer our advertisers ease of media planning across print and digital formats. As a combined group we can offer a far greater audience reach, across what will remain competitive and diverse brands in the Snow, Surf, Skate, BMX, Moto Cross and Mountain Bike sectors. Improved resource means we will now be equipped to serve our clients better. We can now provide smarter advertising campaigns tailored specifically to individual advertiser needs.” Group Publishing Director, Matt Fenton
The Group will initially consist of 12 UK action sports magazines, an additional 13 international editions and 13 established web sites. The media owner has aggressive plans for further international expansion through digital investment, youth market launches and acquisitions.
ACTION SPORTS INDUSTRY NEW MEDIA GROUP DEVELOPS ACTION SPORTS MARKET
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