been fascinated with the TransWorld Exposure-Meter and its power to help athletes quantify their print exposure and value within the industry. Our new Athlete Index allows athletes, fans, brands and the industry to follow in real time, the influence of athletes across the constantly changing and complex world of digital media.”
"As the media landscape continues to evolve, we're excited to push the Exposure-Meter into the social realm in conjunction with Hookit. The new Athlete Index allows us not only to track which athletes are getting the most hype in the social universe, but also to see who is doing the best job promoting themselves,” said Mike Lewis, Editor in Chief, TransWorld Business. “This new feature will give brands a multi-faceted look at their teams, both in traditional print Exposure-Meter coverage, and now on Hookit, Facebook, Twitter, and Instagram. The Athlete Index also provides fans and athletes with a more comprehensive look at what's trending in action sports in a realm that they can help influence. And this is just the beginning." To view the complete stats, visit www.hookit.com/ai.
Athletes, agents, brands and team managers are encouraged to contact Hookit to verify their athletes are being indexed.
For more information, contact us at 888.874.3374 ext. 133 or This email address is being protected from spambots. You need JavaScript enabled to view it..
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