ONE INDUSTRIES, TAG METALS AND SIXSIXONE CHOOSE HOOKIT FOR ATHLETE SUPPORT PROGRAMS AND ATHLETE INDEX TOOLS TO TRACK AND MEASURE THEIR ATHLETES’ SOCIAL ENGAGEMENT

Sep 06, 2014

Written by Bart de Jong

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ONE INDUSTRIES, TAG Metals and SixSixOne, known for revolutionary moto graphics and innovative gear, helmets, gloves, casual wear, accessories and protective gear in the motocross and mountain bike categories use San Diego-based Hookit to develop athlete support programs as well as athlete index tools to track and measure their athletes’ social engagement. Through custom index dashboards created exclusively for ONE INDUSTRIES, TAG Metals and SixSixOne Hookit effectively monitors, quantifies and ranks athletes’ exposure and activity in social media for each brand.

Hookit is the most powerful and comprehensive platform to manage and maximize the value of athletes and sports marketing

programs. Hookit’s proprietary platform tracks 15M pieces of data every day from hundreds of verified sources to track and compare athletes based on their fan base and exposure in social media, how often they do their sport, how much they travel, and their competition results at events.

“Not only do we use Hookit’s customized dashboard to monitor athletes’ metrics, which allows us to better position our sports marketing strategy, but we also use Hookit for part of our grassroots amateur athlete programs to identify future talent that may be seeking support,” said Brian Jellig, Director Of Marketing for ONE INDUSTRIES.

Designed as a one-stop digital tool Hookit technology can filter through applications making it easy to reward the top influencers with discounts on product depending on their reach, commitment and performance in the sports they represent.