BMX innovator, founder and former owner of Haro Bikes, Bob Haro has joined forces with KHS bicycles for Bob’s new BMX brand - IKONIX. Under this exclusive, multiyear North American distribution agreement, KHS will manufacture, warehouse and distribute the IKONIX line of bicycles and accessories. Bob Haro along with his creative team at Harodesign will handle all design, product development, marketing and athlete sponsorships, as well as direct to consumer sales and communication for the IKONIX line.
"I am extremely excited about this opportunity to join forces with the entire team at KHS” said
Bob "
I have great respect for Wen and the company he’s built over the years, and I believe that KHS is the perfect distribution partner to leverage my BMX authenticity and creative skills to make IKONIX the leading BMX brand for the future!" 
About IKONIX IKONIX is a modern BMX brand that will include innovative bicycles, parts and accessories aimed at today’s performance rider and passionate enthusiast. For over two years,
Bob Haro has been designing and developing the IKONIX brand to include leading edge materials, processes and products for todays freestyle and BMX riders.
The IKONIX brand has gained popularity through its various p
artnerships within the BMX community. Events like the BMX Worlds, Red Bull Revolution, UCI BMX Supercross, USA Cycling’s Elite BMX athlete program and various social media channels have helped fueled this popularity. IKONIX will initially launch with a high-spec, limited edition complete called the FS1 – a totally modern freestyle BMX bike that pays tribute to Bob’s first groundbreaking bike and to celebrate his return to the sport he founded and loves. The FS1 will be available in early 2015.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.