In November, Hookit tracked 130 BMX riders and their social media reach. Together they generated 7.7M fan interactions and garnered 347K new fans. Almost 60% of the new followers originated from Instagram, while 36.4% came from Facebook and only 4% from Twitter. Taking the top spot this month, Aaron Ross gained 16K new fans and reached a total of 651K fans. Ross generated 846K total fan interactions in November. Filling out the Top 10 Total Fan Interactions are riders representing 6 different countries.
Joel Bondu’s fan base saw the greatest growth with a total increase of 20.6%. Reigning on Instagram, Harry Main and Stevie Churchill come in the top spots for Most Popular photos.
The top tweet mentioning a BMX rider came from skateboarder Ryan Sheckler, mentioned Brett Banasiewicz and reached over 2.5 Million fans.
-Hook-It
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.