Position Summary:
The Media & Marketing Coordinator will work with both the sales and creative teams and will be responsible for planning, implementing, managing, and reporting on all marketing efforts on a day-to-day basis.
Potential candidates must possess excellent written and verbal communication skills and must have an in-depth understanding of, but not limited to: BMX culture, public relations, online marketing, traditional marketing, social networking, and video sharing sites.
Job duties include, but are not limited to:
-Create and maintain an up-to-date marketing plan that promotes brand awareness and sales growth
-Identify, manage and monitor the most relevant social media channels
-Establish relationships with the online community by identifying key influencers and communities
-Raise brand awareness and protect brand equity by executing social marketing campaigns using the most appropriate media channels
-Establish consistent engagement with customers as well as our fans to support our brands
-Create and distribute newsletters, press releases, product releases and video releases across all relevant media channels
-Maintaining and updating all social media pages and website content
-Create and maintain strong relationships with media and advertising outlets
-Maintaining and optimizing marketing budgets
-Develop and coordinate new and innovative marketing initiatives
-Studying and reporting on market trends and competition
-Track, analyze and report on campaign success, fan grown, web traffic, etc.
-Identify important event sponsorship and promotional opportunities
Minimum Qualifications (Knowledge, Skills, Abilities):
-Attention to detail and time management skills
-Ability to work well under the pressures of deadlines
-Ability to work independently as well as in a collaborative environment
-Ability to learn new skills and innovative techniques independently
-Strong understanding of different market segments (ex. B2B and B2C)
-Ability to maintain confidentiality
-High proficiency in relevant social media and content platforms such as: YouTube, Facebook, Twitter, Instagram, Issuu, Snapchat, MailChimp and Wordpress
-High proficiency in Microsoft Office and Google Apps software
-Proficiency in Adobe Photoshop, Bridge and Illustrator preferred
-Bachelor’s degree or equivalent experience required
To apply, send an email with your resume and relevant examples of your work to This email address is being protected from spambots. You need JavaScript enabled to view it.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.