Interesting read for sure. The mag educates dealers how to make money. Selling shoes is an option. Further articles are about Time management, Beloe Footwear, Dealer Sites, Bike Check, BMX in the Olympics, Perspectives, Products, Checking in with..... and Life Abroad (Huber!).
With James Ayres and Greg Walsh on staff you can expect to the point stories. Scott Towne, Kent Pearson and Brian Tunney have enough experience in BMX to tell you how it is. These three wrote articles for the first issue too. Chris Hargrave and Aaron Burto are responsible for the layout/art direction and yup, it does look like a trade magazine and no, it does not have the latest roof gap sequence. It's not made for that.
In fact, working in the BMX industry myself, I found most articles interesting to read. If it was something new it was good to know about it. If you already knew, it was good to get the confirmation.
Interested?
The Industry BMX Magazine
I've been meaning to write a review of The Industry for a few weeks now. First issue of this BMX trade magazine came out at Interbike and that's where I picked up the first issue. After BMX Business News was no longer in business there was no BMX trade magazine out there. To our knowledge there is no BMX specific website out there so the logical stepwas to make a magazine version to keep the dealers up to date on what's hot and to give BMX companies a chance to get in touch with the dealers at the same time. It can only help grow the sport. The Complete Picture is a big article in the first issue about all the (new) companies that started making complete bikes. Ryan Sher (Subrosa), Jim Ford (Mirraco), Zack Phillips (Kink), Brian Castillo (Volume), Corey Muth (Verde) and Robbie Morales (FIT Bike Co.) all talk about what it takes to be a player in the complete bike business.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.