industry continues to evolve, ASE – with separate divisions focusing in wholesale/brand development and retail – is ready to grow.”
The move creates one of the most dynamic and best-positioned bicycle companies in the world – and establishes a parent company for 10 leading brands well-known to the industry and highly regarded by cyclists, including bike brands Fuji, SE, Kestrel, Breezer, and Phat; retail brands Performance and Nashbar; and components, parts and accessories brands Oval Concepts, Forte and Spin Doctor.
“Competitive differentiation is absolutely critical given the historic shift we’re seeing in consumer buying behavior and the retail landscape as a whole. This new business model will provide tangible bene ts for both companies and will fuel the next round of growth for Performance. This will be great for our associates, our vendor partners and our customers. We’re very excited to move forward under this new structure,” said Pruitt.
Performance, like all customers of ASI’s brands, will continue to adhere to Minimum Advertised Price (MAP) and ASI distribution policies. “Our goal is to continue partnering with our customers to offer the best product at the best value and today’s announcement will help us do just that,” said Cunnane.
The new business model re ects and capitalizes on the changes in the buying habits of consumers who expect a seamless omni-channel brand and retail experience. And, it positions Advanced Sports Enterprises to compete even more effectively with other major bicycle businesses – all of which have entered into the retail market with corporate stores or partnered retailers. The new business model creates opportunity for delivery of enhanced retail solutions and improved pro tability for all ASI retailers, allowing them to better compete in their markets.
About Advanced Sports Enterprises
Advanced Sports Enterprises (ASE) is a newly formed American corporation located in Philadelphia, PA that designs, markets and sells premium bicycle brands through a distribution network that reaches 80 markets around the globe. ASE operates with two distinct divisions, a wholesale arm, Advanced Sports International and a retail arm, Performance Bicycle. ASE owns bicycle brands Fuji, SE, Kestrel, Breezer, and Phat Cycles; retail brands Performance and Nashbar; and components, parts and accessories’ brands Oval Concepts, Forte and Spin Doctor. For more information about Advanced Sports Enterprises, please visit advancedsportsenterprises.com.
About Advanced Sports International
Advanced Sports International (ASI), the brand management and wholesale division of the newly formed Advanced Sports Enterprises (ASE), is an American corporation that designs, markets and sells premium bicycle brands to more than 80 markets around the globe. Formed in 1998 and headquartered in Philadelphia, PA, ASI has additional sales of ces in Germany, Taiwan and South Africa. Its brands include Fuji, SE, Kestrel, Breezer, Phat Cycles and Oval Concepts. Learn more about Advanced Sports International and its leading bicycle brands at advancedsports.com.