Mirraco and Haro bikes announced today the signing of a licensing agreement that will honor Dave Mirra’s long history with Haro bikes. The three-year agreement, with portions of the proceeds giving back to support and grow the sport, will provide Haro the opportunity to produce and sell modern-day interpretations of the signature models rode by Mirra during his ten-year run with Haro. “Together Dave and I enjoyed a long history with Haro, so I felt it was only fitting for Haro to be included in a broad-ranging initiative Mirraco has planned to preserve and honor Dave’s legacy,” said Jim Ford, Mirraco co-founder and president.
Haro Chief Operating Officer, Joe Hawk, said: “Dave Mirra was a integral part of Haro’s rapid growth in the nineties and beyond, and we welcome the opportunity to participate in the efforts Mirraco has initiated to preserve Dave’s legacy.”
Inspired by the bike featured on the Dave Mirra Freestyle BMX
Playstation game cover from 2000, the first model to be produced will retail for approximately $600 and will be constructed and specced to be as true to the spirit of the original bike as possible while meeting the demands of today’s riders.
Unlike the Mirraco models sold through online retailers like Amazon, the Mirra signature bikes offered by Haro will be sold only through Haro’s existing distribution channel that includes US retailers and Haro’s international distributors.
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