Position available at GT Bicycles: Assistant Marketing Manager

Nov 30, 2018

Written by Bart de Jong

Read 4101 times

My job in the Bicycle Industry started with a similar position that's available now at the same company: GT Bicycles. This position is based out of their USA office and worth checking out if you're shopping for a cool job. But beware, you might be stuck in the bicycle industry for the rest of your life.
Position: Assistant Marketing Manager, GT
Location: Wilton, CT. USA.
Job Code: 1087

Description

Position Summary: The Assistant Marketing Manager will work closely with the the global brand team on tactical execution of online and offline marketing campaigns for the GT brand. Assistant Marketing Manager will manage product data, oversee content for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.

Responsibilities

-Assists in management of Global Marketing calendar, implement, track and analyze campaigns and recommend strategies for growth
-Assist in development and distribution of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, Print and Digital Media
-Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media
-Supports global retail education program by creating key product/technology data
-Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
-Assists in management of global brand ambassador programs
-Collaborate with other departments as requested

Essential Qualifications

-Bachelors degree in Marketing or a related field
-A passion for gravity and bmx bikes, actions sports, and/or outdoor lifestyle.
-Demonstration of strong organizational and planning skills
-Proven ability to multi-task and prioritize
-Capable of both strategic thinking with tactical execution
-Willingness to take initiative with minimal direction
-Proficient in Microsoft Office (PowerPoint, Excel, Word)
-Experience in managing successful Social Media marketing campaigns

Beneficial Qualifications

-Professional experience working for a global product brand
-Action sports industry experience is beneficial
-Basic understanding of Adobe Photoshop
-Bicycle mechanic skills a plus

Physical Demands

-Working conditions are normal for an office environment.
-Must be able to sit for extended periods of time
-Must be able to use a computer keyboard and view a monitor for extended periods of time
-Travel – domestic and/or international will be required

More info on how to apply HERE