A new street model called the Wallstreet and the new Black Pearl 18.
Any special activities going on at the booth during the show? Celebrity poker games featuring Dave Mirra, Ryan Guettler, Mike Spinner, and others.
How many people are going to help out in your booth during the show? Probably too many for the size of the booth, but at least dealers will get great service if they stop by.
Are you actually taking orders at the show or is it more to show products to the dealers and get contacts? Show and tell is nice, but orders pay the bills. We’ll always take an order if someone is ready to make a commitment to the Mirraco brand.
Are any of your riders coming to Interbike? Most of our riders will be at the show.
Would you think a contest at Interbike would be a good idea since loads of people (industry/riders/media) are there already? Yes and no. It would be good for retailers to see a contest live and in person, but it might also distract them from getting business done.
What party are you looking forward to? Just the ones with free drinks.
What would make the 2008 edition of Interbike a success for you? Sign up some new dealers, sell some bikes, win some money, and escape hangover free.
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