Vans opens a new retail unit in the Westfield centre

Oct 21, 2008

Written by Bart de Jong

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Westfield is Vans’ first mall based store in Europe, set to open on the 30th October 2008. The store design incorporates Vans’ DNA in a functional and original way, features include;

· The footwear wall: inspired by the waffle sole utilised on Vans shoes since 1966. The waffle sole has been adopted by the pioneers of skateboarding because of its amazing board feeling and has become one of the strongest Vans symbols throughout the years.

· The central display: takes its design clues from the Vans checkerboard pattern, made famous by the movie “The Fast Times at Ridgement High” in which Sean Penn was rocking the iconic Vans checkerboard Classic Slip On.
· The apparel racks: adopt the shape of the side stripe, the recognisable logo featured on Vans classic and performance shoes.
· The wallpapers and graphics: fully integrate the Vans “Off the wall” brand statement.

From iconic product features to our brand tagline, the Vans Westfield store represents Vans in its best possible light and will be stocking a fully comprehensive range of footwear and apparel products; Classics, Core skate, Girls, Kids, Surf and our exclusive Vault line.

Last but not least, in keeping with the brands long history within board sports culture, a skatable element has been built into the store front.

www.vans.com