Why in the BMX zone?Cause we’re a bmx company.
In general, what are the tough things to battle when developing new products?
Nothing worth doing is easy.
Do you fancy going to Taiwan to follow up on the development process and to negotiate pricing? I don’t do that. Darcy does and enjoys going to Taiwan. I miss going there myself.
Who are some of the riders that give good feedback on the products that make your life easier?
Our team.
Do you have secret product testers out there or do the team riders take care of that? Most of our secret testers become team riders when they get smoother.
Big tires, big bars, slammed seats, small gearing and lightweight. What's next?
Skinny seat posts.
How hard is it to come up with a colour for your products? That’s Harrison’s job. And he seems to enjoy it.
Are you scared of the mandatory paint/colour testing or do you not worry about that yet?
No
How important is pricepoint for your products?
It’s always important.
Can you explain how hard it is to put an original idea into a final product? It’s really hard. But that’s also the most fun. So it equals itself out.
What is a 2010 product you designed that you are most proud of?
Darcy says; “ I like the new stems.”
What's the worst design in BMX at the moment?
Those new UNI seats aren’t doing it for me!
What do you think is a clever product?
Have you seen those seats with a bolt through the top?
Why do people need to look into your brand?
Cause we make good shit!
Pics MacNeil & BdJ
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.