Today, etnies drops its Winterized Collection featuring some of the brand’s most popular styles. Adapted for comfort and performance, the new Winterized Collection is laced up with Michelin ice control outsole technology, 3M Thinsulate and water-resistant technology that was made to adapt to anything. Within the Winterized Collection, there are three styles: Sultan SCW, Jefferson MTW and Crestone MTW (showcased in the images below). Available in sizes 37-49 EU (US 5-14), this collection was adapted for comfort and performance in the most adverse conditions.
Derived from the original Sultan shoe, the updated Sultan SCW features a Michelin outsole with ice
Today, etnies is very proud to launch the Camber Crank Shoe, inspired by the Marana and designed especially for those riders using flat pedals, with the OCX-3 Michelin rubber compound that offers superior grip, durability and cushioning. Aesthetically designed with the skateboarding heritage of the Barge and Marana, the Camber Crank outsole is made of the Michelin compound that is versatile under all conditions and offers durability and cushioning.
The Camber Crank was also designed with a luggy tread pattern on the toe and heel that allows for uphill and downhill trekking while the stiff molded TPU in the midsole provides positive energy transfer and protection from the pedal upon impact.
Doomed Worldwide is a British based, rider run clothing brand that was established on Doomsday in 2018. In their own words – ‘they have a team of world-class BMX riders who are also complete idiots. They have no understanding of modern technology and fail to update even Instagram on a regular basis’.
etnies, global action sports footwear and apparel company, is very proud to announce the arrival of the Doomed collection. Doomed Worldwide is a British based, rider run clothing brand that was established on Doomsday in 2018. In their own words – ‘they have a team of world-class BMX riders who are also complete idiots. They have no understanding of modern technology and fail to update even Instagram on a regular basis’.
Technophobic tendencies aside – etnies and the masterminds behind Doomed have collaborated to produce an apocalyptically superb capsule for these end times…
There are people out there that simply find it too hard to keep every creative idea confined to the insides
etnies, the global action sports footwear and apparel company, has been donating shoes to the homeless of Los Angeles for 23 years and will keep on helping those in the streets despite the COVID-19 pandemic. For etnies, it is a tradition to celebrate Good Friday on Skid Row giving shoes to the homeless during the Los Angeles Mission Easter Event, which is cancelled this year. However, that is not stopping the company from continuing with their giving tradition to the city’s most vulnerable.
For the past two decades, etnies has collectively donated tens of thousands of shoes. This year, the brand is extending the opportunity to its loyal fans to help the brand reach an all-time total goal of 50,000 shoes to those in need through the giveback program. For every pair of shoes sold on the etnies site from Thursday, April 9 through Sunday, April 12, 2020, the brand will donate an additional pair of shoes to the homeless.
“Doing something meaningful and purposeful for the homeless community has always been very
Animations: Matic Flajs @maticflajs
Photo: Luka Veren
etnies, global action sports footwear and apparel company, is proud to announce we’ve reached our goal of planting two million trees by 2020 with our partners Trees for the Future, thanks to the continued help and support of our fans and retailers. We’re excited to announce the expansion of our Buy a Shoe, Plant a Tree project. For every purchase of etnies footwear from our 2020 collection, one tree donation will be made to Trees for the Future in your honor, as a representation of your support and participation.
The Buy a Shoe, Plant a Tree project is made possible only with your help. Growing steadily since the initial launch in 2011 driven by the Jameson 2 Eco, it is constructed using vegan-friendly materials and a 20% recycled rubber outsole.
We are proud to introduce our new Bloom and Preserve collections in our Spring 2020 footwear line. With the goal of reducing our impact on the environment, our products were designed utilizing our most eco-friendly materials.
The new Bloom Collection for Spring 2020 features styles created using the world’s first plant-based foam, formulated with algae biomass, a recycled inner lining and mesh upper, and laces made of recycled plastic bottles.
Our Preserve Collection includes our most eco-friendly styles, featuring Bloom insoles, 100% organic
etnies, global action sports footwear and apparel company, is excited to expand its product offering in 2020, featuring three-time Red Bull Rampage champion, Brandon Semenuk’s signature pro shoe the Jameson Mid Crank. Launching spring 2020, etnies introduces a newly developed tackier, grippier, Michelin rubber outsole compound, equipped on the Marana Crank, and Marana Mid Crank.
Durability Meets Dirt: etnies Crank collection has continued to improve on its designs and durability, creating a category and styles that speak and perform for core riders. The Crank collection features new colorways for the entire lineup of styles, including the Jameson Mid Crank.
Whether it’s local trail riding, or shredding the park for laps with your crew, etnies Crank collection has you covered no matter where you plant your tires.
DIG teamed up with etnies and headed to the ancient hometown of hardway king Jordan Godwin - Undy in South East Wales, UK. It was a weekend of old spots, old haunts and old x-rays as Jordan revisited the slim pickings of streets and “skateparks” where this one-time Junior British Motocross Champion, grew up and learned to ride BMX. This is a good one...
At etnies, we’re proud to stand with Trees For The Future, working together on our Buy a Shoe Plant a Tree project since 2011. Currently, we’ve planted over 1.8 million trees together, with the etnies forest now embodying three continents.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.