of their skull - it’s like a disease and if they don’t literally rip it out of themselves, then it’s just going to eat them up inside. For Jordan Godwin and Paul Robinson, Doomed served as the perfect outlet for their artistic demons to do just that. Their self-proclaimed 'Doomsday' occurred less than two years ago and since then the brand itself has now grown into something raw and prominent – something that works at its own pace and operates by its own rules.
Jordan is based in Wales, UK and deals with the majority of the audio visual work while Paul, based in the North of England, remains glued to a scanner and printer, spending red wine fueled nights, furiously cutting and pasting. Together these two have built one of the most exciting brands in the BMX world with their own take on that tried and tested pure DIY ethic.
Etnies have worked closely with these two Doom-mongers to produce a simple, super-stylish vulcanized shoe that is at once subtle, yet packed with interesting artwork details – from the custom tongue handshake logo to the footbed artwork and peach-pop color hits. The capsule is perfectly augmented by graphic tees, hoodies and headwear.
The Jameson Vulc x Doomed shoe features a super clean, one-piece suede toe upper, unique collage footbed artwork and woven Doomed tongue and side labels. The distinctive peach color pops further raise this best-selling etnies vulcanized silhouette and the footwear is beautifully complimented by choice apparel and accessories.
etnies x Doomed collaboration
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.