To celebrate their 20 year birthday, Kings RideShop sent the crew on the road for the weekend and had Grant Castelluzzo come along to capture the good times. Needless to say, Jordan Richardson, Gilbert Gonzales, Nick Krauer, Dylan Witkin, and Dan Kruk took care of business.
Shop name: Kings Rideshop
Location: Cathedral City, California
Years in business: 17 years as of May 2021
Best year yet: Financially 2020…riding I peaked a while back
Worst year yet: I fucked my shoulder up bad in ’98 I think. Financially.. like 2011? A few years were pretty fucked up.
What were your first thoughts on Covid-19 when it hit?
James Colella: I remember thinking it was going to get interesting, I was trying to think how I could make business still work and I had KR masks made really early, I think ordering them late February but as a joke, within a couple weeks people were lined up outside the shop waiting in the morning to buy one.
Name shop: Kings Rideshop
Location: Palm Desert, California
Years in business: Almost 15 years
Employees: No just people who care
Is running a BMX shop something you've always wanted to do?
Kings Rideshop: I wouldn’t say that. I worked at a shop pretty young and saw how hard it was on the owner of that shop and never wanted to be in that spot, but since I've had the shop I do enjoy the
Watch some heavy riders destroy the bowl at Palm Springs for Desert Reign.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.