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From the inspiring true story of extreme sports legend John Buultjens, THE RIDE follows John McCord, an athletically gifted youth who triumphs over a troubled upbringing. After a violent, racially-charged incident lands John (Shane Graham) in juvenile detention, he is finally placed with an unlikely set of foster parents, Eldridge ('Ludacris') and Marianna Buultjens (Sasha Alexander), an interracial couple who want to provide a fresh start for the tormented youth.

Eldridge makes it his mission to overcome the challenges of John’s white supremacist upbringing and slowly begins to forge a relationship through his foster son’s fascination with extreme sports by giving John his first bike. Rooted by this newfound passion, the family builds a bond of mutual respect, love and together they speed toward BMX glory and ultimately, redemption.

THE RIDE exclusively on Prime Video beginning November 13, 2020

Directed by Alex Ranarivelo
Written by J.R. Reher & Jean Marie Sobeck, Hadeel Reda, Alex Ranarivelo
Based on Life of John Buultjens
Starring Chris ‘Ludacris’ Bridges, Shane Graham and Sasha Alexander

98 Minutes | Rated PG-13

Two of the world’s most iconic BMX brands have teamed up yet again to release the Vans x CULT collection, a head-to-toe offering of apparel and footwear that reflects storied histories, Southern California roots, and a shared roster of BMX riders, including freestyle powerhouse and 2021 Olympic hopeful Angie Marino. The collection leads with the Versa Hoodie in orange, featuring water-repellant STORM COTTON technology and printed CULT Checkerboard art down both sleeves. For Angie, the Versa is more than just another comfy staple in her collection of Vans x CULT collaborations: “I love that it has a Velcro pocket for your phone so when you’re riding or being active it won’t bounce out,” she said, adding that she always looks forward to what the two brands will create together.

Just in time for the winter holidays, etnies releases a new Michelin package today unveiling the Veer in lustrous yellow and the classic Marana in brilliant blue. Tried, tested and proven to be three times more durable than regular rubber outsoles, etnies and Michelin have hit pole position with the Marana and Veer once again.

Remaining a skateboarding shoe, household name and a fans favourite for over eight years, the Marana got even tougher with the reinvented Michelin outsole. The Marana features a fused on, injected rubber toe cap for incredible longevity and hidden lace loops to protect and withstand countless flicks. For added comfort and performance, the Marana includes a padded tongue, collar and Pro Foam 1 insole, all sitting atop of a cupsole formulated with Michelin rubber.

The top ranked professional and amateur athletes from E-FISE Montpellier have been selected to represent their country in a new contest called E-FISE Montpellier Battle of the Nations. Each Nation will be represented by a compilation video showcasing the team's highlights from their E-FISE Montpellier video entries and fans will be able to vote for their favorite Nation.

E-FISE Montpellier Battle of the Nations provides fans with another opportunity to discover new and exciting athletes and offers athletes the opportunity to win the chance to come and compete in the

BMX The Game is a new era for BMX games, with the aim of becoming a benchmark for action sports games such as the EA SKATE saga. Created by Barspin Studios, a team that is passionate about action sports video games, which wants to bring the game that the BMX community demanded. The main mechanics of BMX The Game consists of performing tricks and stunts with the bike while riding freely through the city of Barcelona, which is being faithfully recreated. However, they are already working on many other game modes, all of them competitive. But above all, it is a video game focused on the creation of content and personalization.

Currently, the game is still in development and since last August 28 on Steam Early Access at a price of € 19.99 / $ 24'99, with a 25% discount this week. Barspin Studios' goal is to increase the community that provides feedback to filter development priorities.

Mongoose today signed BMX pro, Mykel Larrin. A native of Racine, Wisconsin, Mykel began his BMX career just a two-hour drive from the current Mongoose headquarters in Madison, Wisconsin. Known for his big air and fun-loving attitude, Mykel is a welcomed addition to the star-studded Mongoose team. “When I think of someone being a positive role model with great values, Mykel Larrin is one of the first names that comes to mind,” said Mongoose Team Manager, Leigh Ramsdell. “Not only is Mykel one of the best to do it on a bike, but the incredibly sincere vibes you get from him are so refreshing. I’m super grateful to have Mykel represent Mongoose and BMX in general!”

Finding time to give back to the sport, Mykel has used the bike and his platform to create meaningful

The time has come to experience what have been your favorite BMX goggles since the Racecraft, Accuri and Strata came to fruition, but this time in an entirely new way. 100% have taken what they learned from the Armega goggles and implemented the tech into the rest of the family providing a 17% larger field of view with more comfort and safety than before. Experience the encore of the new age. Welcome the Racecraft2, Accuri2 and Strata2.

100% have launched their Generation 2 line of high-performance goggles, which includes updates to the

Today, etnies drops its Winterized Collection featuring some of the brand’s most popular styles. Adapted for comfort and performance, the new Winterized Collection is laced up with Michelin ice control outsole technology, 3M Thinsulate and water-resistant technology that was made to adapt to anything. Within the Winterized Collection, there are three styles: Sultan SCW, Jefferson MTW and Crestone MTW (showcased in the images below). Available in sizes 37-49 EU (US 5-14), this collection was adapted for comfort and performance in the most adverse conditions.

Derived from the original Sultan shoe, the updated Sultan SCW features a Michelin outsole with ice

In the ongoing pursuit to make helmets safer, MIPS AB, the global leader in helmet-based safety systems, has unveiled its innovative Finite Element Analysis (FEA) tool. With this tool, MIPS uses state-of-the-art computer science to replicate and predict the response in helmet testing as well as in real-life impacts, more quickly and efficiently. With nearly 20 years of experience developing groundbreaking testing methodology, MIPS has become a pioneer in utilizing virtual testing for linear and rotational motion.

“Our 20 plus years of research and simulating real-world accidents has led us to this groundbreaking way to test helmets,” said MIPS CEO, Max Strandwitz. “We are committed to lead the world to safer helmets and at the same time help to improve the development process for helmet brands. This is the way forward, and in a near future we will be able to test all different kinds of helmets according to leading standards, all in the name of consumer safety.”

Developing new helmets has always been a demanding task lined with uncertainties, even for the most

Largest Action Sports Camp to Host First-Ever National Championships for BMX Amateurs; Series Organized by USA BMX Freestyle, Largest BMX Organization in North America. In August, USA BMX announced the debut of the USA BMX Freestyle Amateur Series launching a virtual, BMX amateur series. Amateur riders from 12 regions were invited to submit a 45-second video through USA BMX Freestyle Instagram using any indoor or outdoor park of their preference for their run. The deadline to submit videos was October 3. This week the top three riders in all classes from each region will advance to the first-ever National Championships. Woodward West will host the historic event December 11-13 in Tehachapi, Calif. With safety being the number one priority during this time, the intent is to have Woodward host the event in California. USA BMX will continue to monitor and follow the state’s COVID guidelines. Should the event not occur at Woodward West, the second location would be the Woodward located in State College, PA.

“We are ecstatic to be collaborating with Woodward in bringing our inaugural BMX Freestyle National