Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction. Advanced Sport Enterprises, parent to BMX brand SE Bikes, as well as other marquee brands in the cycling industry, such as Fuji and Kestral, filed for Chapter 11 Bankruptcy protection on November 16. The company was heavily invested in retail, via its Performance Bicycle shops, which operated in 19 states, with over 100 locations. The retail bicycle business is definitely not what it used to be– and that, coupled with being admittedly undercapitalized, led to the circumstances that precipitated the filing.
Last week, an auction was held in order to sell off key assets of ASE, which reported liabilities of over
We're back at it and we're kickin' it LIVE! The 2019 SEBIKES.com website that is. We recently uploaded all of the hot new bikes to our new website. We have tons of new models this year and all kinds of fun bikes to check out. Get a glimpse below and then head on over to the site to check out all the bikes in detail. Lets get it! Here are two models of the 2019 line:
PK RIPPER SUPER ELITE XL
The PK Ripper has never been stiffer, stronger or faster. The PK Ripper Super Elite XL is the definition of “BMX innovations.” The ultra-stiff 6066 aluminum frame comes equipped with features such as a
It’s that time of year again! Summer is in full swing, the sun is shining and our new website is uploaded and live with the new 2018 SE bikes! If you thought we couldn’t top last year’s line of bikes, you better think again! For our 2018 line of bikes, we have refined our line-up and gone back to our roots. With four new models, you’ll see more BMX bikes in the line than ever before. Check out some of the highlights.
Mike Buff is a BMX pioneer who helped introduce freestyle BMX to the world. As one of the original godfathers of freestyle, Mike rode a PK Ripper in the early 1980s when he was a member of the legendary BMX Action Trick Team. The Mike Buff Big Ripper resonates with the same style of the PK Ripper that Mike made famous, but this year’s version is built with big ol’ 29” wheels.
Perry Kramer Rejoins SE Bikes. The man who put the “PK” into the iconic PK Ripper BMX bike from SE is returning to the fold. Perry Kramer helped Scot Breithaupt launch SE Racing and kick off the BMX phenomena in the late 1970s with SE Racing’s legendary PK Ripper. Kramer will be the Southern California territory manager for Advanced Sports International brands, which includes SE Bikes.
Kramer said he is excited to be back with SE, which is seeing an explosion in sales with the introduction of the 29-inch Big Ripper and the growth of the BikeLife wheelie movement. “It's definitely cool to sell a PK Ripper or a Floval Flyer race bike, as those are what I rode,” Kramer said, adding that SE’s retro and 29-inch bikes are re-connecting riders to their pasts. “The bikes now relate to guys in my — old — age bracket. It really amazes me how many guys still are so connected to the SE brand, and I'm happy to be back and part of it.”
On Nov. 14, 1970, the first-ever competitive BMX race was held by Scot Breithaupt in Long Beach, California. Six years ago in November, 2010, Los Angeles County proclaimed an official “BMX Day” to commemorate the sport’s 40th anniversary.