After a distinguished and impactful tenure with American BMX Company, Toby Henderson announces his departure from the company, effective November 2023. This transition marks the end of a successful chapter and opens the door to new opportunities for both parties. Toby Henderson is a well-respected figure in the BMX and MTB industry, boasting an impressive legacy as a multi-time bicycle champion in both BMX and MTB disciplines. With an extraordinary track record as an award- winning product developer (having received 20 industry accolades), Toby Henderson has consistently pushed the boundaries of innovation in the industry.
Throughout his career, Toby Henderson has not only excelled as an athlete and innovator but has also played a vital role in the industry's business landscape. He has founded, acquired, and overseen numerous brands, leaving an indelible mark on the industry.
American BMX Company (ABC) is pleased to announce the addition of Carol McNaught to the sales team as assistant to the sales director. "I am happy to have Carol onboard. She comes to us with a wealth of knowledge and understanding of the bicycle business. She is truly going to help take us to the next level," said Art Ornelas, ABC's sales director.
McNaught will work with Ornelas, handling customer service calls and warranties and will use her extensive list of industry contacts to add to ABC's list of sales reps and retailers.
McNaught has worked in bike industry since 1994, spending13 years JAX Bicycle Center, as well as a stint at Serfas where she was a product manager. Prior to taking time during the COVID-91 pandemic to stay home with her family, she was office manager for the sales rep agency Tsunami Sales Group.
"I've known Art since he worked at GT, and I worked with him at JAX when he was a sales rep for Nirve. Art and I are friends and we connected on Face Book after I posted that I was looking for a job.
American BMX Company (ABC) is pleased to announce that it recently signed a deal with Tange International Co., Ltd. giving it exclusive worldwide rights to Tange BMX. “Tange is a great addition to the ABC family of BMX brands, which includes Race Inc., Bottema and Cook Bros. Racing,” said Marc Cote, ABC’s co-owner. “Like all our brands, Tange played a major role in the development of BMX racing, producing some of the most iconic forks under the Tange brand, as well as for other companies. They also made frames and a bunch of other components. We plan to build on that history and create a new line that refences that past, but with products that are for modern bikes,” he added.
As part of the multiyear deal, ABC is responsible for developing new products and global marketing for Tange BMX. New products may include reissues of once-popular Tange BMX forks redesigned to fit modern bikes, as well as frames and other products.
“We’re going to make a mix of Tange-branded fames, forks, bikes and components that will take styling cues from the stuff Tange made in the 1970s and 1980s,” said Toby Henderson partner in ABC. “We’re really excited to be working with such an iconic brand as Tange.”
ABC’s Race Inc. and Bottema brand after-market forks are already made by Tange and feature the famous Japanese BMX brand’s logo stamped on the steerer tubes.
American BMX Company (ABC) is thrilled announce that the United States Patent and Trademark Office (USPTO) dismissed a challenge by J.B. Witmer Company to its ownership of the Cook Bros. Racing trademark. “We are happy this is behind us so we can move on with our plans to develop and sell a full line of Cook Bros. Racing products. We are really excited about the products we’ve already developed and what is to come,” said Marc Cote, ABC’s owner.
According to the USPTO, the trademark for the brand was deemed “dead” in June 1998. It was last registered by the J.B. Witmer Company, Inc. in November 1991.
ABC applied for the “dead” trademark in August 2020 and received preliminary approval in November. Following ABC’s announcement that it acquired the trademark, attorney Timothy M. Brown, on behalf of J.B. Witmer, filed a request for an extension of time to file an opposition to the ABC trademark application with the Trademark Trial and Appeal Board (TTAB) on Dec. 14. On Dec. 15, the TTAB granted a 30-day extension.
American BMX Company (ABC) is busy developing a ling of modern BMX components that will features the legendary Cook Bros. racing name. ABC recently acquired the rights to the brand name. The company announced earlier this year that it bought Race Inc. Quality BMX Products and acquired the rights to Bottema Forks, two more legendary BMX brands. Cook Bros. Racing, founded by brothers Gary and Craig in 1972, was an early player in the high-end world of BMX racing, making chromoly frames and forks and a range of CNC-machined components. Among the company’s innovations is the Uni stem, a predecessor to the threadless stems found on most bikes today. The brothers also produced mountain bike frames and components through the 1980s and into the 1990s. They sold Cook Bros. Racing in 1984.
“We are very excited about acquiring the rights to the Cook Bros. Racing brand. We already have a full line of Neo Retro and retro-mod components in development. We’ll offer handlebars, stems, seatclamps and other parts suitable for the retro crowd or even BMX racers looking for something unique for their modern race bikes,” said Marc Côté, the owner of Montreal-based ABC.
Among the products in development are Neo Retro products such as handlebars and stems in 22.2 and 31.8 diameters, seatclamps, headsets and cranks. ABC also plans to sell brake sets and hubs co-
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.