Alli Sports, the MTV/NBC Universal joint venture on action sports, today announced the acquisition of Standard Boardshop and the official launch of the Alli Shop. Allisports.com – already a leading online source of action sports content and news, and the digital hub for the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, Gatorade Free Flow Tour and King of Wake Series – will now connect fans with their favorite action sports brands and products with the new e-commerce expansion. Standard Boardshop, which was originally a skateboard product focused retailer, has now evolved and expanded into the Alli Shop which will feature apparel from the leading youth-facing brands in skateboarding, snowboarding, BMX, and motocross.
“The acquisition of Standard Boardshop, and subsequent launch of the Alli Shop, is an exciting and important move for Alli and central to our growth strategy,” said
Wade Martin, President and CEO of Alli.
“The action sports consumer products industry is a significant market,