Kids know what they want. They know exactly what they want, so a trip to the closest Vans store gets made on a regular basis for most parents. The line of clothes is huge so "head-to-toe" shopping is usually a success when you enter a Vans shop. What's easier? The boy is stoked so you have a good feeling about the shopping spree as well. Winner, winner, chicken dinner. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.