USA BMX, the world's largest bicycle motocross organization, has launched a new school based reading initiative. The "Read to Ride" program is designed to help kids combat learning loss they encounter during out of school time. The new initiative is a complimentary effort to the highly successful USA BMX STEM program that was launched in 2013.
The USA BMX Read to Ride program is targeted at students from kindergarten through sixth grades, and is built on a "words are words" model. Students can read or be read to, choosing any publication or format they like, and they log each hour of reading activity through an online tracking system. Each student that participates receives a Certificate of Participation and a one-day membership to USA BMX. Students who rank in the top tier of their class in hours read, earn additional prizes such as water bottles, shirts, hats and synch sacks. The student who logs the most minutes per school wins a BMX bike and helmet and recognition at a school assembly as the top reader.
"With the success of our existing after-school STEM Program, we felt it was important to continue our commitment to education and a life-long love of learning. Through the BMX industry partnerships we have built over the years, we have significant interest for support of this new program," said USA BMX Chief Executive Officer B.A. Anderson.
The program is currently in a soft launch mode, and will be rolled out nationwide in May of 2014.