CYCLING SPORTS GROUP TO LICENSE ‘GT BMX HERITAGE’ BRAND TO ALANS BMX

Nov 29, 2016

Written by Bart de Jong

Read 7221 times

Founded in 1972 GT Bicycles is to license a line of ‘Heritage’ BMX products to Alans BMX, based in Wigan, England.

Alan Woods of licensee Alans BMX said, “I see GT BMX as one of the legendary BMX brands, and one that was crying out to recognise its heritage. The contemporary GT BMX line has made some great gains in the last couple of years and hopefully with the introduction of this GT BMX Heritage line will only enhance the entire brand. We know there are dedicated fans of GT out there, let’s try to produce something for them to be proud of.” Alan also spoke of the attention to detail, “I am conscious of how important it is to get the fine details right and I’m really excited to be working with CSG here in the UK on this and some associated events too.”

GT BMX Heritage soft goods will start shipping before the end of 2016 with some classic designs. Hard goods are in the sample stages right now and should start to ship Q2 2017, and the exact product line will be announced shortly. In line with the agreement terms, products will initially be available worldwide via retail and authorised dealers - excluding North and South America until October 2017, when it will be available everywhere. Interested dealers worldwide should contact This email address is being protected from spambots. You need JavaScript enabled to view it. now for a dealer application form.

Additionally a GT BMX Heritage race team will compete in the British Cycling National BMX series, promoting the brand with retro-look bikes and kit. Details to follow.

ABOUT DOREL SPORTS
Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide.

About Alans BMX
Alans BMX, based in Wigan in the North West of England, is the oldest BMX shop in the UK founded in 1981 and was the original UK importer for Robinson, Torker, Max, CYC, Wizard and Haro. Run since day one by Alan Woods, 1981 UKBMX National No.1 racer, Alan has been in the BMX retail and distribution business for 35 years. After experience with racing vintage motocross in the 1990’s, Alan had a vision for Old School BMX racing and bike restoration and ran the very first Old School event in the UK at Warrington in 2001. From then on the Old School BMX scene in the UK has gone from strength to strength.

Instagram: gtbmxheritage
Facebook: www.facebook.com/GTBMXHeritage/
Web: www.gtbmxheritage.com