The International Cycling Union (UCI) has agreed to a deal with Interactive Licensing Management Ltd (ILM) to allow it to exclusively represent the rights linked to interactive entertainment for UCI BMX events (in particular the World Championships and BMX Supercross World Cup). The deal concerns all interactive platforms (notably video games) which will feature a large number of the best BMX riders in the world, existing tracks and images – approved – of UCI events.
David Colley, Managing Director of ILM is very pleased with the deal:
“We are delighted to be working with the UCI,” he said. “
The growing TV coverage of BMX and its recognition by the IOC as an Olympic event shows that it is developing rapidly. This is thanks to the grass roots development and commitment of the UCI. Now is the perfect time for the sport to make its official entry into the interactive arena.” Johan Lindström, the UCI’s BMX Sports Coordinator added,