Redline, a classic BMX bike brand, is launching a new BMX Race Development Team: Redline/Dvide, working with key athletes to support and develop the future of BMX racing. “Redline’s extensive legacy in BMX, dating back to 1974, is deeply rooted in the sport’s conception and early development,” said Larry Pizzi, CCO of Alta Cycling Group. “The launch of Redline/Dvide represents a step forward for the brand in the development of the future of BMX and its competitive community. We’re incredibly excited to support these up and coming BMX athletes and live up to our motto ‘It All Starts With A Redline’”
Redline/Dvide has wasted no time in recruiting immense talent, having added elite riders Alec Bob and Connor Eaton to their roster which is still being fully developed.
Alec Bob is a force to be reckoned with on and off the track. He competed on four Collegiate National Champion teams and ranked number one in his age class globally in 2017. He was awarded the Warnicke scholarship by the National BMX Hall of Fame Committee, an honor only afforded to elite athletes who demonstrate true professionalism, and possess a solid potential for a National #1 Championship and Olympic qualification.
Hi all, for those interested, I share details of a new BMX History project I am working on with Redline Bicycles and company founder, Linn Kastan. Redline Foundations looks back on Linn’s story during the early years - his entry into the emerging BMX scene and the founding of the Redline brand - arguably the most innovative of the 1970s and 80s era. The project brings together a community of ex-Redline riders, industry figureheads, ad ex-employees to tell the story of the brand through video, features, and a dedicated Redline history website.
We launch the project with a unique proposition. For those who appreciate and collect BMX hardware,
Redline stands for everything BMX. It is one of the most notorious brands within the market and naturally any news regarding redline will have fans ears turning pink. Accell Group has sold its US business along with 3 bike brands to the Californian investment group, Regent. The 3 bike brands included in the sale is Redline Bicycles, DiamondBack and iZip. Although these three are being sold, Accell has kept its tight-fisted grip on Raleigh and a number of other famous brands.
BMX has been getting a great rep since online technology has been promoting events and it has even been predicted the larger BMX events will soon be showcased on popular sites including NetBet.