Bicycle Motocross Action Inc., a 501c3 nonprofit managed by American BMX Company Inc. (ABC), will be the title sponsor of the BMX Society Old School BMX Show and Celebration, arguably the largest such event in the world. The June 4 event, to be held in Carson, California, will feature an old school BMX show with awards for the best bikes in various categories, as well as an evening symposium and presentation with BMX publishing legend Bob
Osborn. “It’s really an honor to have Bicycle Motocross Action, take on the role of title sponsor. Toby has always been supportive of our events and the old school BMX community. He’s unique because he isn’t solely a corporate sponsor’s figure head. He’s an A-list, old school, BMX celebrity—a person who was often featured in the pages and even on the cover of the seminal magazine that inspired our event,” said Steve Brothers, BMX Society’s founder.
“Of course now Toby has this new project that has so much potential as a resource in the BMX community—and this new non-profit organization has taken on the name and mantle Bicycle Motocross Action. It’s a great fit, a perfect storm of circumstances,” he added.
The BMX Society will present Osborn with a Lifetime Achievement Award. Osborn, or Oz, as he is known,