VSI Products, Inc., the parent company of Intense, Sinz, THE, Speed, Vigor, ITS, EYE and AVE hired bicycle industry veteran Michael Gamstetter as its new marketing manager. He will be responsible for the creation of ad campaigns, ad placement, web content, management of all sales and marketing collateral as well as sponsorship and event management. “Michael has a long history in BMX and more than 20 years experience in the bicycle industry and with that he brings a wealth of knowledge to VSI. He’s going to be a great addition to the team,” said
Chris Smith, VSI’s chief operating officer.
An avid cyclist with a broad range of interests and abilities, Michael began riding bikes at the age of 3-years-old and never stopped. Since discovering BMX racing in the late-1970s he has continuously been involved in cycling in one way or another—as racer, mechanic, retailer, advocate and journalist.