When this Hammer ad showed up people didn't know what to think. Still, it doesn't make much sense. But sex sells and the automotive industry always has some models around making their vehicles look hot. Hammer disappeared off the scene and I'm not sure this was the start of it. Remember the ad?
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.