When you're setting up an area at the pits and want people to come over, you can do a couple of things. 1. handing out free stickers always works. 2. Free beer does the job. 3. Bring a product that nobody has seen and everybody wants to see. 4. Bring girls.
I'm not sure if they had beer, stickers or new products to show at the SE booth in France, but for sure they brought some girls. Did they look hot enough to get people over?