Some people's jobs are better than others'. The brains behind this promotion campaign must have had a good day when he showed up for the photoshoot of their new seat. A little bit to the left, a little higher, yes, that's just right: Click!
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.