Companies do a lot to sell their products. They advertise, they run a team, bike shops are visited and they prepare to set up a booth at the most important trade shows of the year. It's important to catch the customer's attention and make them relate to your products. Look what Cult came up with. Hope it's your cup of tea. 18+
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.