NBL adds Marketing and Public Relations Director

Jan 09, 2006

Written by Bart de Jong

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The NBL is excited to announce our new Marketing and Public Relations director, Kevin O’Brien, who brings with him a large collection of experience and knowledge to the NBL team. Our recent Christmas Classic served as his initiation to our organization where he met many of our key personnel and volunteers. The NBL is dedicated to providing the best programs to our membership and Kevin’s style will help the NBL further establish strong relationships with our growing list of sponsors and supporters while maintaining solid relationships with our track operators across the country.

“BMX is going through an exciting transition as the sport gets ready for the 2008 Olympics, but we need to remain focused on maintaining steady grass roots programs so that we continue developing the future stars of tomorrow. The NBL has a solid base of excellent programs for all riders and we will have some opportunities to push the sport back into the mainstream with our older Expert and Elite riders in the next two years. BMX racing may be a household name, but our goal is to make sure that people think ‘Bicycle Motocross Racing’ when they hear that three-letter word” said O’Brien.

What’s first on the agenda?
- Kevin will further develop our communication and marketing strategies to ensure that the NBL is at the cutting-edge of the sport while maintaining strong relationships both inside and out of the industry.

Is he experienced?
“Oh yeah” noted Bob Tedesco, “Kevin has been in BMX for over 25 years and brings with him experience in marketing, national series, international advocacy, program development, track building, and a flair for branding and image presentation. Welcome to the NBL…. Welcome to our family.”