We are grateful for Donna’s participation and we look forward to working with her.”
“I’m proud to represent the NBL,” Donna says. “I’ve been involved with the NBL since I was six years old and have made so many fantastic friends. They are like my extended family. I’m committed to racing in the NBL and can’t wait to see what the future brings.”
More news from the NBL:
NBL Charges Forward With Introduction of New Marketing Team
Experienced Group To Lead New Marketing And Promotional Campaigns
Today the National Bicycle League introduced a new team to lead their marketing and branding strategies. The group will be headed by Mike Koulermos who brings over 30 years of experience on Madison Avenue to the NBL. The team also includes Brand Strategists Steve Hamm and Todd Noall, and Producer/Director/Editor Timothy M. Flaherty.
NBL CEO Gary Aragon says, "I consider the NBL lucky to be able to work with such a talented team of people and am excited about the ideas and energy they will bring to the organization. This group provides us with a wealth of experience previously untapped by the NBL and BMX Racing world."
Mike Koulermos is a former VP of Marketing/Creative Director with six years of experience at Victoria’s Secret Bath & Fragrance and Bath & Body Works. Prior to Limited Brands, he was a Senior VP/Creative Director for McCann Erickson Worldwide Advertising in New York City for 14 years. Mike has created advertising for clients such as Coca-Cola, Sony, Johnson & Johnson, Smirnoff, Revlon, L’Oreal, Mennen, Black & Decker, Camel, and ESPN.
Mike adds, “The NBL presents many new opportunities and challenges that we can’t wait to tackle. Very rarely does a piece of business come along where everyone shares the same passion to do great creative work, especially when you have a client who is willing to take chances.”
Steve Hamm and Todd Noall have worked together on branding, advertising, and websites for a variety of companies in the Salt Lake and Columbus areas. Timothy M. Flaherty is an Emmy and Telly Award-winning Producer, Director, and Editor.
About the National Bicycle League
The National Bicycle League (NBL) sanctions exciting local, state, and national levels of BMX (Bicycle Motocross) racing across the country and in Puerto Rico. With more than 30,000 members and more than 150 BMX race tracks, the NBL is the largest not-for-profit BMX racing association in America. NBL is BMX! For more information, visit: nbl.org.
Elite Woman Donna Snow Announced As New NBL Spokesmodel. NBL also announces new Marketing team
Jun 25, 2010
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Donna Snow, 2010 Miss Florida U.S. International, has been named the new spokesmodel of the NBL. Donna’s unique blend of racing talent and pageant beauty has made her one of the more popular women in the Elite Series. Her presence in forthcoming NBL ad campaigns will help raise the profile of BMX Racing and bring the sport to new audiences. NBL CEO Gary Aragon introduces Donna, “As we move into a new era of the NBL with exciting marketing campaigns and promotions, Donna Snow will play a key role. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.