The partnership between the NBL and Strider is designed to expose the maximum number of toddlers to the thrill of bicycle riding while simultaneously giving the local NBL tracks a way to raise money as they develop the racers of tomorrow.
NBL CEO Gary Aragon welcomes Strider to the NBL family by saying, “We are always looking for ways to bring in new riders to the exciting sport of BMX Racing. Partnering with Strider allows us to reach more young riders than ever before. Now we have a platform for introducing the youngest members of the NBL family to a lifestyle that includes exercise and the character-building challenges of competitive racing.”
The scope of the partnership between the NBL and Strider includes exposing toddlers to the PREbike concept, offering opportunities to compete and providing a way for local tracks to raise funds for the development of the sport. Starting with the NBL Music City Nationals in Nashville, Tennessee July 10-11, Strider PREbikes will be available for demo rides and pit bikes races for children age 18 months to five years old. Strider also plans to provide NBL tracks with a Strider bike to help encourage potential young riders to start racing. In addition, NBL tracks will receive 10% of the proceeds from the sales of Strider PREbikes™ using the NBL promo code.
Strider Sports International Founder Ryan McFarland adds, “The Strider PREbike was borne out of my desire to teach my son how to ride on two wheels at the youngest age possible. Cycling has been a passion of mine since my childhood, and I wanted to share the thrill and adventure of the sport with my children. Teaming up with the NBL allows us to share our passion with families around the country.”