The music station will promote the Supercross with contests, promos and commercials. Of course SLAM!FM will be present at the event. Also one of their DJs will contribute to the event’s Afterparty on saturday.
Legger: “This spectacular BMX event fits perfectly within our listener’s interests. We are therefore happy to engage ourselves in this partnership with the Supercross!”
Director Eric Kersten of BMX Holland, the company that organizes the Supercross in the Netherlands, is very pleased with the cooperation. “We are obviously very proud that we managed to find a partner this well-known and with national coverage.”
SLAM!FM is a national and commercial radio station. With a weekly range of 1.2 million listeners, in which the biggest group consists of youths between the ages of 16 and 34, SLAM!FM is extremely popular among ‘young Holland’. SLAM!FM can be received everywhere in the Netherlands on air, cable, internet and I phone.
During the weekend of 27 and 28 May 2011, Sportcentrum Papendal will be the venue of the second UCI BMX Supercross World Cup race and it promises to be a spectacular race. BMX is one of the most spectacular disciplines of cycling.
More information: bmxholland.com or slamfm.nl
Radio station SLAM!FM has committed itself as Official Partner for the 2011 UCI BMX Supercross. This second Supercross out of a series of five races is a very important one for the world’s best BMX riders. The event will take place on May 27 and 28, at sports institution Papendal, in Arnhem, the Netherlands. Jérôme Legger, Manager Sponsoring & Non Spot Advertising at SLAM!FM, signed the sponsorship deal with Eric Kersten of BMX Holland. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.