“I am absolutely thrilled to take on this role for our national team,” Herrera said. “I've been involved with the program since 2006, but am looking forward to taking things to the next level, and building upon the strong foundation and success the team displayed at the Beijing games. I strongly believe my education, experience, and existing connection with our athletes will greatly add to our goal of maintaining US dominance in the sport of BMX.” Herrera is the owner of Performance Driven, which offers coaching to professional and amateur athletes, specifically cyclists of all levels. He also offers fitness advice, team building and leadership training as a consultant, lead trainer and adjunct faculty member at the Center for Creative Leadership.
“Performance Driven and James will be a strong addition to our BMX program. James’ impressive background in exercise physiology and psychology was a key factor as well as his numerous certifications in sports nutrition and strength conditioning,” King said. “James will play a key role in helping develop our soon to be launched BMX coaching program and he will also oversee our private coaches during training camps held at the Olympic Training Center in Chula Vista.”
Herrera received a Bachelor’s degree in psychology and Master’s degrees in exercise physiology and psychology from the University of Texas-El Paso.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.