PHOENIX PRO CYCLES PARTNERS WITH DR. J RICH (PsyD., MBA) AS TEAM CONSULTANT
Jun 05, 2012
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In its quest to be the leader in high performance cycling products and top-level racing success, Phoenix Pro Cycles has hired Dr. Jason Richardson to provide psychological counseling to team riders, feedback on racing technique and bike fit, product consultation on the hardware side of the business and more. Dr. Richardson has an extensive background as a BMX Pro Champion, Mountain Bike Pro Slalom racer, and more recently has obtained a Doctorate in Psychology, which he utilizes to further the success of top-level athletes. "I have been friends with Jason since the mid 90's when he would frequent my mountain bike shop in San Diego. He always showed a top level of professionalism, and keen sense of the necessary elements to perform at the ultimate level," states Tom Floyd, President of Phoenix Sports. "Not only can he help our riders perform to their best potential, he can also help us
refine our products to fit the needs of the elite BMX racing scene. For instance Discussing Hardware , perhaps the frame geometry you need for a standard BMX track is not the same as you need for a BMX Supercross track, like those being ridden at the World Cup and Olympic level!"
Jason has already been working psychologically with several elite racers and has intimate product knowledge from his days as a BMX Pro and Mountain Bike enthusiast.
"I tend to think I am in the business of life itself - and that sport is an aspect of life," says Dr. Richardson. "Given that most of my clients live, breath, and eat '"what they do", it is incumbent upon me to help them develop the best tools possible so they will compete at their best AND take that bitchen' set of tools into the world once they leave professional sport. There is trying, doing, and being. I am here to help people bridge the three."
Keep your eyes on the prize as Phoenix Pro Cycles and Dr. J Rich re-define the elite levels of BMX and beyond, and look for Phoenix Pro Cycles at your local BMX track and retailer.
Phoenix Pro Cycles - Creating Lifelong Champions.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.