experience to GSX and a true passion and understanding for the potential of BMX in the U.S. and beyond. Cenergy’s expertise in action sports and activation will greatly aid our efforts to promote and market the sport,” said Johan Lindstrom, founder and CEO of Global SX Events. The UCI BMX Supercross World Cup showcases the very best riders on the most demanding and spectacular BMX tracks ever developed. Introduced by UCI in 2003, the BMX Supercross World Cup Series has revitalized BMX on an international level and are the main qualification events for the Olympics.
Increasing fan interest and growing visibility from the Olympics BMX racing is commanding a growing international audience, especially among 14-to-30-year-old males. BMX Supercross World Cup events are broadcast on 69 TV channels around the world and reach a global audience of 4.2 million. GSX Events and Cenergy will capitalize on the increasing fan interest and growing visibility from the Olympics to continue the momentum with added sponsorship support and media coverage throughout Europe, Asia, Latin America, the Middle East and the U.S. “Cenergy is excited to be working with GSX and this great BMX property. There is tremendous untapped value within the BMX Supercross. Most importantly, GSX has the ability to bundle broadcast, venue, digital and athlete rights into one, integrated offering. It’s unique in the business of sports,” added John Cimperman, Cenergy’s principal.
The 2013 UCI BMX Supercross World Cup Series. The schedule includes the following events:
April 19-20 – Manchester (Great Britain)
May 11-12 – Santiago del Estero (Argentina)
June 14-15 – Papendal (Netherlands)
Sept. 6-7 – Abbotsford, BC (Canada)
Sept. 27-28 – Chula Vista, CA (USA)
ABOUT the Union Cycliste Internationale: Founded in 1900, the Union Cycliste Internationale (UCI) is the world governing body of cycling. Headquartered in Aigle, Switzerland, the UCI is the International Federation of Cycling uniting the National Cycling Federations of 178 countries. www.uci.ch
ABOUT GSX Events: Based in Gahanna, OH, Global SX Events (GSX Events) is the premiere promoter of professional BMX events worldwide. GSX oversees the general management of the UCI BMX Supercross World Cup, including the marketing and TV rights related to the UCI BMX SX World Cup. Under GSX management, the 2012 UCI BMX Supercross World Cup has brought in record numbers of participants, spectators and unprecedented media coverage.
ABOUT Cenergy: Cenergy is a full service sports marketing and brand activation agency that is focused on leveraging the passion and power of sports. Cenergy works with every major professional sports league, as well clients that include ESPN, Turner Cable Networks, Outside Television and MLB Network.
Photos by BdJ
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.