2007 ABA event schedule and will be fully integrated into the BMX events nationwide. The Suzuki partnership includes motorcycles and ATV’s being awarded to Professional Racers, Top Amateurs and will be used exclusively by the ABA for track building and maintenance.
“Suzuki is an exciting new sponsor for the ABA and our National Event Series in 2007, we are very proud that Suzuki has chosen to promote its products with ABA and the sport of BMX.”, said Shannon Gillette, Marketing Director for the ABA. The sport of BMX is growing and building a great deal of interest from corporations as it prepares for a worldwide coming-out party of sorts with inclusion at the 2008 Summer Olympics.
“BMX is an energized action sport; however, unlike other action sports, BMX attracts the youth and their parents. Suzuki recognized that the ABA offers access to this influential market and the decision-making parents.” says Clayton John, ABA President.
Suzuki will have a large and notable presence at every ABA National event and has scheduled display advertising as part of its sponsorship in ABA’s American BMXer publication. The ABA will use Suzuki ATV’s exclusively when constructing and grooming the individual race facilities. Suzuki will award motorcycles and ATV’s to the 2007 National Champions and various Pro racers ensuring that Suzuki has a dominant position in the growing sport of BMX.