MCS BICYCLES SIGNS ON WITH NBL TO PROMOTE BRING-A-BUDDY PROGRAM

Mar 13, 2007

Written by Bart de Jong

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The National Bicycle League (NBL) is proud to announce that MCS Bicycles has signed on for the 2007 season with a focus on supporting the popular Bring-A-Buddy Program. MCS has recently introduced a line of complete bikes and they will benefit from the program by connecting their brand directly to the grass roots of the sport and establishing relationships with our tracks and local bike shops.

The program is set to launch in April and both the recruiters and their ‘buddies’ will have opportunities to win a growing number of quality products including MCS bikes, frames and components. “We’ve been a huge supporter of the NBL for many years so we are excited to now be a working with them to help increase local membership and awareness” said Brian Fell, MCS’s Marketing Director.

Through the Bring-A-Buddy program, both recruiters and their ‘buddies’ can win a variety of prizes in monthly random draws and through an exciting incentive program for the over-achievers. Additionally, top recruiting tracks will also receive prize packages that include MCS products. MCS will benefit through the grass-roots exposure and advertising in BMX Today Magazine which will help them establish connections with track directors and local bike retailers. “MCS has a passion for the sport and we know our tracks and riders will benefit from this relationship” added Kevin O’Brien, NBL Marketing Director.

MCS joins the NBL at a perfect time as the sport’s profile continues to grow. With programs like Bring-A-Buddy, free race hang-tags, and several other exciting cross-promotions, NBL is working hard to attract new riders to the sport and even bring back those who raced during the sport’s formative years in the 70’s and 80’s. Visit www.nbl.org to learn more about the program and the sport of Bicycle Motocross.

About MCS
31 years after welding their first frame, MCS is still going stronger than ever! In addition to building quality frames and components, they have re-entered the complete bike market with several exciting models including the Spider and Holeshot lines. MCS is truly a "rider owned" company and boasts a talented team including Philip Delizia and Elite superstar Jonathan Suarez. For more information about the full line of MCS products and team, visit mcsbicycles.com today.