Cycle Group, Inc. (CGI) is pleased to announce that as of July 1, Promax Components will be the main sponsor of Elite Woman Arielle Martin and Elite Man Kory Cook. The two had been riding for VSI’s Intense and Speedco respectively, but lost their sponsorships when the distributor announced it would discontinue all rider and team sponsorships at the end of June.
“I know how tough it is for a rider to lose a sponsorship in the middle of the season. Michael, and I have had very good relationships with all the VSI riders. When they lost their main sponsor, we wanted to help out,” said
Toby Henderson, founder and executive director of CGI, BOX’s parent company.
CGI also approached
Brian Kirkham and
Dominique Daniels about sponsorships. Both riders, however, have other plans or opportunities.
“Arielle is one of the top female riders in the world, consistently